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: Kathy Bates ' starring role in the Matlock reboot on CBS earned the network its highest-rated series launch since 2019, proving the immense commercial power of mature leads.

For decades, producers claimed, "No one wants to see old women on screen." Data now calls that a lie. A 2022 study by the Annenberg Inclusion Initiative revealed that films with female leads over 45 had a median global box office gross comparable to those led by men under 35. The 2023 blockbuster 80 for Brady —starring —grossed over $40 million domestically against a $28 million budget. It succeeded because it targeted an underserved demographic: women over 50 who have disposable income and a desire to see their lives reflected on screen. Searching for- FreeUseMilf Lauren Phillips in-A...