If your emails don’t make someone unsubscribe every week, you’re writing for the middle. And the middle doesn’t buy.
Given Settle’s unique business model, you cannot simply buy these fifteen issues on Amazon or Gumroad as a standard product. He often rotates what is available to protect the value of his current "Email Players" subscription. Ben Settle - Email Players 1 - 15
From the very first issue, Settle throws a grenade into conventional wisdom. If your emails don’t make someone unsubscribe every
The reply rate was 34%. He booked out his month. Ben Settle - Email Players 1 - 15
Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.”