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To understand the magnitude of the current shift, one must first appreciate the historical context. For much of cinema history, the industry operated on a stark double standard. While male actors like George Clooney or Harrison Ford were often deemed "silver foxes," their desirability and bankability increasing with age, their female counterparts were often discarded. This phenomenon, famously termed the "invisible woman" syndrome, suggested that women over a certain age ceased to be viable romantic leads or action heroes.