PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Galitsin’s work, much of which was produced in the early to mid-2000s, is characterized by a "naturalist" or "raw" aesthetic that sets it apart from high-gloss Western adult productions. Location and Setting
: His work frequently blurred the lines between high-art photography and pornography, leading to significant legal and ethical debates, particularly regarding the youthful appearance of his models and the "hardcore" nature of the content. The "Alice" Series Galitsin alice hardcore
Galitsin’s career was marked by friction with authorities and the mainstream art world: Digital Pioneer Galitsin’s work, much of which was produced in
Galitsin Alice Hardcore is a unique and captivating style that embodies the intensity, energy, and rebellious spirit of hardcore music and punk culture. Through her art, Galitsin Alice has created a distinctive visual language that inspires creativity, challenges perceptions, and celebrates the power of self-expression. Through her art, Galitsin Alice has created a
: These works often explore themes of innocence vs. experience, set against a backdrop of post-Soviet Russian domestic life. The "Hardcore" Element
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
