Given its massive return on a shoestring budget, the film is a staple of marketing curricula.
Then, thud.
Before the film ever screened, a website went live listing three actors—Heather Donahue, Michael C. Williams, and Joshua Leonard—as "missing." It displayed faux police reports, "evidence" photos, and handwritten letters. The site claimed the footage we were about to see was recovered from a buried cache in the woods.
Given its massive return on a shoestring budget, the film is a staple of marketing curricula.
Then, thud.
Before the film ever screened, a website went live listing three actors—Heather Donahue, Michael C. Williams, and Joshua Leonard—as "missing." It displayed faux police reports, "evidence" photos, and handwritten letters. The site claimed the footage we were about to see was recovered from a buried cache in the woods. the blair witch project