Originally titled " Backseat ," Rae renamed it after Charli xcx suggested the more iconic "Diet Pepsi" title during a conversation at a Boiler Room set.
In conclusion, the Diet Pepsi and Addison Rae partnership represents a significant effort by a traditional brand to connect with younger audiences through the influential voices of social media. While the collaboration had its successes and challenges, it ultimately offers valuable insights into the evolving landscape of marketing and brand engagement. As brands continue to navigate these changes, partnerships like this will likely remain a key strategy in their efforts to stay relevant and appealing to new generations of consumers. Diet Pepsi Addison Rae m4a
"You don't need a red carpet to feel like Addison Rae. Just a cold Diet Pepsi, a straw, and zero sugar. Play that." Originally titled " Backseat ," Rae renamed it