Bring It On-all Or ^new^ -

When you commit "all," it becomes psychologically impossible to stop. You continue funding a failing project, stay in a toxic relationship, or run through an injury because you refuse to accept "nothing." The mindset that wins championships is the same mindset that destroys investors afraid to cut losses.

Steve Jobs famously told his initial Macintosh team, “It’s better to be a pirate than join the navy.” That is "Bring it on" energy. When Jobs returned to Apple in 1997, the company was bleeding cash. He reduced 15 product lines to 1 (the iMac). That was "All or Nothing." He burned the ships on the shore. If the iMac failed, Apple would cease to exist. It didn't. bring it on-all or