The arrival of OTT platforms (Netflix, Amazon, Hotstar) has liberated Malayalam cinema from the constraints of the "theater mass" formula. Because Kerala is a state with high internet penetration and a reading culture, the audience is ready for experimental content.
To watch a Malayalam film is to eavesdrop on a conversation at a chaya kada . It is to argue about politics during a Sadhya . It is to feel the first drop of rain on a dry, red earth. www.MalluMv.Guru - Nunakkuzhi -2024- TRUE WEB-D...
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