No viral trend is without its critics. Some language purists took to Twitter (now X) in late 2023 to lament the misuse of the word.
: Unlike the heist thriller of 2013, this is a shorter comedy-drama focusing on eccentric characters and situational humor. Why the 2013 Film Still Matters ghanchakkar 2023
The single biggest driver of the keyword was the rise of the hyper-local remix track featuring (a popular Haryanvi singer known for raw, energetic beats). The track, often just titled Ghanchakkar , dropped in late 2022 but peaked in early-to-mid 2023. No viral trend is without its critics
Others argued that the trend glorifies poor mental health and overstimulation. In response, several mental health influencers used the same hashtag to create "Slow Ghanchakkar" videos—ironically slow, calming videos meant to cure the very dizziness the trend celebrates. Why the 2013 Film Still Matters The single