Tested Advertising Methods John Caples .pdf 🎯 Essential

Caples tested "Our car gets great gas mileage" vs. "Our car gets 54 miles per gallon." The specific number won. Go through your copy. Replace "fast delivery" with "arrives in 24 hours." Replace "high quality" with "woven with 600-thread Egyptian cotton." Specificity builds credibility.

Gary Halbert (another copywriting legend) famously told his students: "If you could only own three books on copywriting, one would be John Caples' Tested Advertising Methods." Tested Advertising Methods John Caples .pdf

Here are a few ways that advertisers can apply Caples' tested advertising methods in the digital age: Caples tested "Our car gets great gas mileage" vs