The platform specializes in genres that mainstream entertainment often hesitates to explore:
Ullu operates in a high-risk regulatory environment. It has faced scrutiny from bodies like the Digital Publishers Content Grievances Council (DPCGC) for non-compliance with ethical codes under the IT Rules 2021. Furthermore, India's Supreme Court has flagged concerns regarding obscene content on OTT platforms, which may lead to stricter future regulations. Business Risks