Efrodisiac Com. May 2012 Site

| Strengths | Weaknesses | |----------|------------| | • Clean, upscale site design. • Well‑curated product mix. • Discreet shipping & privacy focus. • Helpful educational content. | • Limited international shipping (primarily US & Canada). • Prices slightly higher than mass‑market competitors. • Customer service hours confined to US business times. |

| Step | What Users Encountered | |------|------------------------| | | • Large product photo (zoomable). • Short description (≈150 words). • Bullet points for specs. • Customer rating stars (average of 4‑5). | | Add‑to‑Cart | One‑click “Add to Cart” with a mini‑cart dropdown showing subtotal and a “Continue Shopping” or “Checkout” button. | | Checkout | Guest checkout allowed; optional account creation. Payment methods: Visa, MasterCard, American Express, PayPal, and a few “store‑credit” options. | | Discreet Shipping | Packages shipped in plain, unmarked boxes with a “From: EFrodisiac.com” label. Shipping options included standard (3‑7 days) and expedited (1‑2 days). | | Post‑Purchase | Confirmation email (subject line: “Your Order is Confirmed – Discreet Packaging”). Follow‑up email after delivery asking for a review and offering a 10 % discount on the next purchase. | efrodisiac com. may 2012