She stopped selling "IT services" and started selling "Total Compliance Peace of Mind."
If you keep customers longer, you make more money. Use the "Delivery" box to surprise them. If you sell software, onboard them personally. If you sell coffee, send a birthday discount. The 1-Page Marketing Plan - Get New Customers- ...
Then came Allan Dib’s The 1-Page Marketing Plan . The premise was radical: She stopped selling "IT services" and started selling
Why do most marketing efforts fail? It isn’t because the business owner isn't smart or because the product isn't good. It fails because traditional marketing plans are bloated, 50-page documents that sit in a drawer gathering dust. If you sell coffee, send a birthday discount
Sarah stopped trying to "close the sale" on the first click. Instead, she offered a free "Security Audit Checklist." 50 lawyers downloaded it in the first week.
This is how you make more money without getting new customers.
Ask yourself: