You have likely seen the text overlay on a pirated movie: "Exclusively leaked by HDMovieMela" or "HDMovieMela Presents." This is a branding tactic. By watermarking the video files, they drive more traffic to their website. When a user receives a pirated movie from a friend, they see the watermark, search for the site, and become a new visitor.
The site is frequently listed as a "non-compliant" or pirated content website. Because it distributes copyrighted material without a license, it is often subject to legal actions and domain bans. hdmoviemela