Hooked.pdf

is a dark romance retelling of Peter Pan focusing on a crime boss named James who targets a woman named Wendy for revenge. For an analysis of the business model, see this GitHub breakdown

At the core of the "Hooked" philosophy is a simple premise: products that create habits connect the user’s problem to the company's solution with enough frequency to form a behavioral loop. Hooked.pdf

The user must perform a simple action in anticipation of a reward. Eyal relies on Fogg’s Behavior Model: (Behavior = Motivation + Ability + Trigger). Designers must make the action ridiculously easy (low friction). Example: Swiping right on Tinder requires zero thinking. is a dark romance retelling of Peter Pan