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The industry has seen the rise of demigods—from Raj Kapoor and Dilip Kumar to Amitabh Bachchan, whose "Angry Young Man" persona in the 70s captured the socio-political frustration of a nation. The 90s brought the "Khans"—Shah Rukh, Salman, and Aamir—who redefined romance and machismo for a liberalizing economy.

Bollywood has historically relied on the "Star System." In the West, the superhero franchise (Marvel, DC) is often bigger than the actor. In Bollywood, the actor is the superhero. www desi masala com