He coined the term —a fusion of psychology (the mind) and cybernetics (the science of feedback systems). Essentially, Maltz argued that the human brain is a goal-seeking missile. You cannot "try" to be confident. You must program your automatic success mechanism with a new self-image.
Dr. Maxwell Maltz was a plastic surgeon in the 1950s. He noticed a strange phenomenon: after surgically correcting physical flaws (like a crooked nose or scar), some patients would blossom with confidence—while others would still feel ugly, worthless, or anxious. Their external appearance changed, but their internal self-image did not. psycho cybernetics audiobook