The moat was draining.
The B2B apocalypse is not the end of commerce. It is the end of abrasive commerce. b2b apocalypse story
In every apocalypse story, there are three archetypes. B2B is no different. The moat was draining
The first domino was the death of the Request for Proposal (RFP). Within six months of GPT-driven negotiation engines becoming standard, no buyer with a fiduciary duty could justify waiting three weeks for a sales rep to return a quote. The bots, dubbed “Negoti-800s,” would analyze a buyer’s historical spend, real-time inventory, and even the weather patterns affecting shipping lanes, then present a perfectly optimized contract in 12 seconds. B2B marketplaces—once fragmented and trustless—suddenly had universal trust, because the blockchain beneath them was ironclad. The salesperson, that venerable conduit of human nuance, became a luxury good. Then an anachronism. Then a liability. In every apocalypse story, there are three archetypes
The truth became a commodity. The gatekeeper lost his monopoly on information.