Despite the harassment, she has refused to quit, making her a reluctant feminist icon for the Gen Z gaming generation.
She was a founding member of (OTV), a content house that has launched the careers of dozens of creators. She was an early investor in Cloak (a clothing brand co-founded by Markiplier) and Riot Snacks . After leaving her management deals, she launched her own agency, Rare Candy , aimed at protecting streamers from predatory contracts—a direct response to the lack of legal support she witnessed in the industry. pokimane