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Use survivor stories differently depending on where the audience is in their journey:

As you design your next campaign—whether it is for cancer research, addiction recovery, domestic violence, or climate justice—resist the urge to lead with the number. Lead with the name. Lead with the voice. Slave Kas - Gang Rape Babys Third Gangbang.avi

Consider the difference between two statements: Use survivor stories differently depending on where the

Survivor stories serve as the emotional heartbeat of public health and social justice initiatives. While data can illustrate the scale of an issue, narratives provide the "why" and "how" that resonate with the public. Slave Kas - Gang Rape Babys Third Gangbang.avi