Beyond entertainment, the series has sparked a in certain regions. Small-scale potters in Uttar Pradesh and Rajasthan report increased sales of decorative matkas after the show’s release. Youth have started using "Matkani" as slang for any difficult but rewarding task (e.g., "Board exams ki matkani chal rahi hai" ).
The series features a well-known cast within the Indian digital space: as Matkani Suhana Khan as Dhania Bharti Jha Priyanka Upadhyay as Maami Aayushi Jaiswal Matkani Ke Matke -- HiWEBxSERIES.com