Remember that physical motel page? The one where travelers wrote "Room was clean, ice machine loud, would stay again" ? That is now the . Embed your Google and TripAdvisor reviews directly onto your booking page. Do not hide the bad ones; respond to them publicly on the page. Nothing says "honest motel" like a manager apologizing for a broken ice maker and fixing it by noon.
This is non-negotiable. You need to implement (Schema.org) on your motel page. This tells Google: motel page
: Note the cleanliness, comfort of the bed, and any specific amenities [5.8, 5.22]. Detail if the room was as advertised and if it was quiet or overlooked a noisy street [5.9, 5.22]. Remember that physical motel page
To create a converting motel page, follow these best practices: Embed your Google and TripAdvisor reviews directly onto