In Malay cultural discourse, Barat sama kuda evokes images of excess: lavish parties, imported goods, and a lifestyle mimicking European aristocracy. The phrase is often used pejoratively to describe individuals who prioritize material extravagance over traditional values. This paper argues that while the term’s literal reference (horses) has faded, its core characteristics—status-driven consumption and Westernized entertainment—have intensified in the era of social media, luxury branding, and globalized leisure.
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