The term "Hit" was Virgin’s branding for its content store. Think of it as a prehistoric App Store. The page was divided into categories:
If you dig out a Virgin Mobile Kyocera K7 or a Sanyo SCP-3100 from your closet, can you still visit ? wap95.virgin hit
Virgin Mobile (which is now owned by DISH Network in the US and has been absorbed by Boost Mobile) shut down its legacy 2G and 3G networks years ago. The WAP servers that hosted the "Hit" portal have been decommissioned. The term "Hit" was Virgin’s branding for its content store