In 2023, Lee Min Ho also pivoted his public persona. He became less of a "drama star" and more of a cultural curator. His YouTube channel, Lee Min Ho Film , though sporadic, offered behind-the-scenes vlogs that felt more artistic and less promotional. He was seen attending high-fashion events in Paris and New York, not as a mere attendee, but as a global ambassador for luxury brands that emphasize timelessness over trendiness.
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"A Study on Gisaeng's Discourse in 'Gwakjangyangmunrok'" (<곽장양문록>의 기녀 담론 연구). Available via the Korea Citation Index (KCI) Actor-Related Merchandise (2023) lee min ho 2023