!!top!! - Disconnected Digital Playground
Tech companies will tell you they are building community. They are not. They are building engagement . There is a crucial difference.
Furthermore, the ease of connectivity has devalued the currency of connection. A "like" is a passive nod; a "view" is a fleeting glance. We have access to thousands of people, yet the depth of these interactions is often millimeters deep. We are surrounded by noise, yet starving for signal. Disconnected Digital Playground
Real community is high-friction, low-scale, and local. The digital playground is low-friction, massive-scale, and global. When you have a billion users, you cannot have intimacy. You have audiences. Tech companies will tell you they are building community