The PDF version of this work is so popular because it is dense with actionable frameworks. Managers want to print specific chapters—like the "Innovation Accounting" or "Portfolio Management" sections—to wave at their leadership teams.
Perhaps the most downloaded section from the is the section on Innovation Accounting. Traditional accounting (ROI, Profit & Loss) does not work for early-stage innovation because there is no "P" and no "L" yet—only costs.
The PDF version of this work is so popular because it is dense with actionable frameworks. Managers want to print specific chapters—like the "Innovation Accounting" or "Portfolio Management" sections—to wave at their leadership teams.
Perhaps the most downloaded section from the is the section on Innovation Accounting. Traditional accounting (ROI, Profit & Loss) does not work for early-stage innovation because there is no "P" and no "L" yet—only costs.
