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, portraying them as "super-predators" to be feared rather than individuals in need of medical help. This media framing contributed to significant sentencing disparities
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"Crack ads" often utilize visual disruption. This could be a glitchy video edit, a weird cropping of an image, or text that starts mid-sentence. When the brain encounters something that "doesn't fit," it pauses to process it. That micro-second pause is the window of opportunity where the marketing message slips in. , portraying them as "super-predators" to be feared
There are generally two ways the term is applied in the industry: a weird cropping of an image