As the company grew, it pivoted toward more serious international reporting. Vice News, launched in 2013, brought this same immersion style to global crises. Whether it was embedded footage from the front lines of the Islamic State or firsthand accounts of the civil war in Ukraine, Vice stories became synonymous with high-stakes, vertical-video storytelling that felt more like a documentary than a news clip. The "Vice Style" of Storytelling
Founded in Montreal in 1994, VICE began as the Voice of Montreal , a government-funded punk magazine. Its early identity was defined by: vice stories
He nodded, turned his collar up against the rain, and walked inside. As the company grew, it pivoted toward more
The Rise and Fall of Vice Stories: How Immersive Journalism Changed the Media Landscape The "Vice Style" of Storytelling Founded in Montreal
“I’m sorry,” he said. To me. To the boy. To the ghost of the man he used to be.
It was three in the morning when the call came through.
To understand the Vice story, you have to go back to the beginning. Founded in 1994 in Montreal as a government-funded community newspaper, Vice was the brainchild of Suroosh Alvi, Shane Smith, and Gavin McInnes. It was loud, offensive, and aggressively cool. In the early days, a "Vice story" wasn't really journalism in the traditional sense; it was an attitude.