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Perhaps no modern campaign illustrates the power of this marriage better than the #MeToo movement. Founded by activist Tarana Burke in 2006, the phrase "Me Too" was always rooted in survivor storytelling—specifically for young women of color. But when it went viral in 2017, it transformed from a hashtag into a global chorus.
Ensure that your campaign does not re-traumatize the audience. Always use (CW) at the beginning of videos or articles. Furthermore, ensure your website has a "quick exit" button for viewers who might be watching from a dangerous home environment.
Perhaps no modern campaign illustrates the power of this marriage better than the #MeToo movement. Founded by activist Tarana Burke in 2006, the phrase "Me Too" was always rooted in survivor storytelling—specifically for young women of color. But when it went viral in 2017, it transformed from a hashtag into a global chorus.
Ensure that your campaign does not re-traumatize the audience. Always use (CW) at the beginning of videos or articles. Furthermore, ensure your website has a "quick exit" button for viewers who might be watching from a dangerous home environment.
